Design and Build Outdoor Running Text Construction

Abstract

Higher education has an important role in shaping the future of the young generation and advancing society. The campus is a center of higher education that is a forum for the development of science, character building, and the distribution of information to various parties. Campus identity is an integral part of the image and reputation of an educational institution. This identity includes core values, visions, missions, and achievements that must be conveyed to the general public. In the increasingly advanced digital era, information media has an increasingly significant role in conveying campus messages and identities. One of the effective mediums in visual communication is running text, which is also known as "walking text." Running text allows for the delivery of messages that are dynamic, attention-grabbing, and easy for the audience to remember. Therefore, the use of running text as an information medium for the AKATEK Bogor campus is a relevant choice in facing the demands of modern communication.